A clothing catalogue is the hardest kind of SEO problem hiding as the easiest. Dozens of near-identical products, descriptions written for the lookbook rather than the search box, and an internal link structure that quietly rotted as lines sold out.
A product catalogue that search engines could crawl but not understand, fixed product by product, plus the broken links that were bleeding the site’s authority.
There is no shortcut on a product catalogue. The work is the catalogue.
Broken links inside a shop are a slow puncture: nothing dramatic, steadily worse.
Work that cannot be measured cannot be defended when the invoice arrives.
The problems that decided how this was built. They are the reason it works the way it does rather than the obvious way.
The efficient way to rewrite a catalogue this size is a template. The result reads like a template, which for a brand whose whole proposition is not being generic is worse than the original problem.
The structure was systematic and the writing was not. Every product got the same technical treatment, and the copy was written to sound like the brand rather than like an SEO exercise.
A catalogue that search engines can read, in a voice the brand still recognises as its own.
We don’t publish screenshots, logos or client names for this work. Much of it runs inside a business and handles sensitive data, so we describe what was built rather than who it was built for. We’re happy to walk through the detail on a call.
Every build on this page started as a workflow that off-the-shelf software nearly handled. Tell us where the gap is and we’ll scope what it takes to close it.