Strategy development
Result: comprehensive social media roadmap. How: audit current presence, analyze competitors, define target audience and goals.
Primary KPI: Social strategy document completedSocial Media & Content
A consistent, engaging social media presence that drives traffic, builds brand awareness, and converts followers to customers.
Outcomes we focus on
- Platform-optimized content calendar and posting schedule
- Increased engagement rates and follower growth
- Consistent brand voice across all social channels
- Data-driven content strategy with measurable results
Deliverables you receive
- Social media audit and competitive analysis
- Content calendar for 3-6 months
- Platform-specific content creation (posts, stories, reels)
- Hashtag strategy and community management guidelines
- Performance tracking and monthly optimization reports
How the engagement runs
Content planning
Result: detailed content calendar ready. How: plan post types, themes, and posting schedule for each platform.
Primary KPI: 3-month content calendar deliveredContent creation
Result: first batch of optimized content. How: create platform-specific posts, graphics, and copy that resonates with your audience.
Primary KPI: Content library ready for postingLaunch and optimization
Result: active social presence with growth. How: implement posting schedule, monitor performance, and optimize based on data.
Primary KPI: Engagement rates improving month over monthProof this approach works
Professional services firm, Manchester
Follower growth of 150% and 300% increase in website traffic from social media within 6 months.
Content ownership
All content created is owned by you and can be used indefinitely.
What we measure
- Engagement rate
- Website traffic from social
- Lead generation from social campaigns
Client voices
“Our social media finally has a consistent voice and we're seeing real business results from our posts.”
Marketing manager, professional services, Manchester
FAQs
Which social platforms should we focus on?
It depends on your industry and audience. We analyze your market and recommend the platforms where your customers are most active.
Do you handle posting or just create content?
We can do both - create content for you to post, or handle the posting and community management as part of ongoing retainer services.
How do you measure social media ROI?
Through UTM tracking, conversion attribution, and business metrics like leads generated and sales influenced by social campaigns.
Need a bespoke combination of services?
Tell us about your growth targets and tech stack and we’ll assemble the right pod in one business day.